Mobile Marketing Market Research Report Size, Share, Global Forecast Analysis 2020-2027
<h3><strong>Mobile Marketing Market</strong></h3>
<p>Mobile Marketing Market is poised to witness a healthy CAGR of 22% over the forecast period. Mobile marketing is a marketing technique used by enterprises to effectively engage with customers at any time irrespective of the location. Accelerating penetration of smartphones, mobile phones, devices, and networks will strengthen the <strong>mobile marketing market size</strong><strong>.</strong></p>
<p>Increasing adoption of mobile marketing by organizations to promote their products by letting them incorporate innovative advertisements methods is one of the key drivers contributing to the mobile marketing market. Factors such as increasing inclination towards social media, drift towards traditional platforms, and emerging need for customization depending on the customer’s choices are projected to expand the market size over the coming years.</p>
<p>By organization size, the SMEs segment is predicted to grow at a higher CAGR during the forecast period, owing to the emerging need for a cost-effective method to increase revenue. Also, mobile marketing help SMEs generate brand consciousness and maintain their trust in consumers, which helps them increase their sales, driving the <strong>Mobile Marketing Market share</strong><strong>.</strong></p>
<p>By vertical, the retail sector is expected to witness a promising growth, owing to the increasing execution of multi-channel brands to communicate with customers and gather transaction information from customers through receipt processing, therefore allowing retail businesses to generate their loyalty program. Hence, businesses are more inclined towards the adoption of mobile marketing platforms and services.</p>
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<p>By region, North America is forecast to emerge as the fastest growing nation over the forecast period, owing to the increasing investment in telecom networks and strong surge in the application of OTT content. Moreover, as per the <strong>Mobile Marketing Market Research Report</strong>, Asia-Pacific is projected to grow at a higher CAGR during the forecast period attributed to the rising number of mobile internet users in the region.</p>
<p>Leading players operating the market includes Airship Inc, Swrve Inc, Vibes Media LLC, Braze Inc, Adobe Inc, Acoustic L.P, Oracle Corporation, SAP SE, Salesforce.com, Inc, and Pyze Inc.</p>
<h4><strong>Mobile Marketing Market Segmentation:</strong></h4>
<h5><strong>Mobile Marketing Market by Component</strong></h5>
<ul>
<li>Platform</li>
<li>Service<strong>s</strong></li>
</ul>
<h5><strong>Mobile Marketing Market by Channel</strong></h5>
<ul>
<li>Messaging</li>
<li>Push notification</li>
<li>Mobile Email</li>
<li>Quick Response (QR) Code</li>
<li>Location-based Marketing</li>
<li>In-app Messaging</li>
<li>Mobile Web</li>
<li>Others</li>
</ul>
<h5><strong>Mobile Marketing Market by Organization Size</strong></h5>
<ul>
<li>Small and Medium Enterprises (SMEs)</li>
<li>Large Enterprises</li>
</ul>
<h5><strong>Mobile Marketing Market by Vertical</strong></h5>
<ul>
<li>Retail and eCommerce</li>
<li>Travel and Logistics</li>
<li>Automotive</li>
<li>BFSI</li>
<li>Telecom and IT</li>
<li>Media and Entertainment</li>
<li>Healthcare</li>
<li>Government</li>
<li>Others</li>
</ul>
<h5><strong>Mobile Marketing Market by Region:</strong></h5>
<ul>
<li>Asia Pacific
<ul>
<li>China</li>
<li>Japan</li>
<li>India</li>
<li>Rest of APAC</li>
</ul>
</li>
<li>North America
<ul>
<li>United States of America</li>
<li>Canada</li>
</ul>
</li>
<li>Europe
<ul>
<li>United Kingdom</li>
<li>Germany</li>
<li>France</li>
<li>Spain</li>
<li>Rest of Europe</li>
</ul>
</li>
<li>RoW
<ul>
<li>Brazil</li>
<li>South Africa</li>
<li>Saudi Arabia</li>
<li>UAE</li>
</ul>
</li>
</ul>
<p><strong>About GMI Research</strong></p>
<p>GMI Research is a market research and consulting firm which provides market insights and intelligence across 12 major sectors helping our clients in making effective investment and business decisions.</p>
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